PROJECT / Magic
Mandalay Bay, Las Vegas, NV
PROJECT LAS VEGAS BOOTH DESIGN & MENSWEAR COLLECTION
Created for Sunrise Brands LLC
Los Angeles CA // PROJECT: Las Vegas, NV circa 2015
Trade show attendance attracted significant number of new buyers & retailers for private label design & development work with the launch of this line's evolutions within the time go jogger's being the ultimate wardrobe staple & sensation (during which approx $44 million in orders were placed bi-annually on joggers alone).
Action mannequins were sourced downtown, packed up & shipped with collection designed by myself as Designer & the Creative Director in Los Angeles. Features include two way stretch high tech comfort denim fabrics & specialty washed Cut & Sew separates.
Promotional materials I designed & created for this event include email marketing mailers, a celebrity & press pitch deck, fabric samples with branding to be distributed at trade show to buyers, and linesheets with costing elements for salesman orders tracking.
High flying posters & linesheet cover designed by assistant designer Toni Sandoval from images shot of model skydiving mid air in product.
Layout, Materials, Callouts, Purchases, Merchandising, Collection Sampling & Setup at Trade show. Apparel Design & Development, Domestic & International Sampling, Domestic Wash & Dye Houses Management, Graphic Art & Press Deck.